Selected creative copywriting:

IKEA

I have created content for several global campaigns for the Swedish home furnishings brand.

I have explored the role of good light and wellbeing in the home with Sabine Marcelis; looked at solar powered energy with Olafur Eliasson; and delved into the art of self-expression with legendary fashion maverick Zandra Rhodes. I have also worked on NYTILLVERKAD, a 2023 campaign where we brought back iconic products from the IKEA archives.

See some of the press kits I have created here:

KARISMATISK
IKEA ART EVENT 2021
SYMFONISK – with Sonos
IKEA News Summer 2022
IKEA News Spring 2022
IKEA News Autumn 2021

See sample copy below:

VARMBLIXT – in collaboration with Sabine Marcelis

I concepted this film for the launch of the VARMBLIXT collection, and interviewed Sabine Marcelis on set.

 
 
 
 

NYTILLVERKAD LIMITED COLLECTION

Collaborated on the idea and voiceover for the Nytillverkad launch film.

Extracts from the Nytillverkad press kit, based around the concept ‘The future. Again.’

IKEA ART EVENT 2021

 
 
 
 

KARISMATISK – Limited collection in collaboration with Zandra Rhodes

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SYMFONISK – in collaboration with Sonos

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OBEGRÄNSAD – in collaboration with Swedish House Mafia

 
 

New product and collection launches

Cupra

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I created multi-channel (social, web, and print) story for sports car brand Cupra featuring stylist, set-designer and interior decorator, Linda Ehrl.

Penguin Random House

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Between September 2016 and April 2018, I created web-based content for Penguin Random House imprints, Ladybird and Puffin Books, for a specialised children’s audience. I also categorised, edited and uploaded content onto The Happy Foodie culinary blog .

 
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Tommy Hilfiger

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I created multi-channel (social, web, and print) story for Tommy Hilfiger featuring Formula 1 driver Lewis Hamilton.

 
 
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Tokyobike

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I interviewed Christian Rich about their collaboration with Tokyobike.

 
 
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I conceptualised and brought to life Outletcity Metzingen’s “Stay Home guide” to summer dressing campaign across web and social media. 

Next

Selected feature writing